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Aus: +61 3 9001 1590 | US: +1 214 660 5524

Franchise Paper – Highlight, Key Metrics

  • Posted by The eDM Factory Client Services Team
  • On May 11, 2016
Key eDM Metrics were are highlighted in the Franchise Whitepaper which is a free download available here. For a Franchise group the following key metrics should be discussed at least quarterly and presented to the Franchisees each year:
  • Net gain / attrition of subscriber volumes:
    • For the group
    • For each Franchisee
  • Top performing marketing segments by:
    • Click through rate
    • Open rate
  • Best campaigns
    • Click through rate
    • Open rate
Franchisee key...
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Most business comes from this request

  • Posted by The eDM Factory Client Services Team
  • On March 22, 2016
The number #1 request we get from new clients is  can you help us, "MailChimp" would not allow us to send to our entire list. There is a reason for that. MailChimp is trying to wind back from having users just blast to any list. Our service is designed to ensure you don't have these problems. The Software we use is more...
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Predictable Sales using eDM

  • Posted by The eDM Factory Client Services Team
  • On March 4, 2016
Using eDM for predicable sales - what on Earth does that mean? Too many organizations just Blast to their lists and expect the phone to ring or the online shopping cart to fill with orders. A lot of organizations have too many leads at anyone time or too little. #eBlastingSux Using sales teams in Zulu eDM with structured campaign sending we...
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Hard Bounces – A Sales Team’s Friend

  • Posted by The eDM Factory Client Services Team
  • On February 8, 2016
  • edm, Sales Teams
Are hard bounces the end of the subscriber relationship? Quick answer NO! If you have been diligent enough to collect cell phone details, another phone number or even an address then the relationship can be rescued. What's the value in this process?   CUSTOMER ACQUISITION  VS CUSTOMER RETENTION Assess the cost of acquiring the subscriber or customer and compare that to using SMS, account management calls or even a...
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Telesales & telemarketing services announced

  • Posted by The eDM Factory Client Services Team
  • On February 8, 2016
We are pleased to announce that we have launched a telesales / telemarketing service that is a perfect fit to our Sales Lead Generation offering. The service is designed to help organizations achieve short and long term calling requirements at a greatly reduced cost. Find out more here. The services are ideal for US based organizations that have struggled to embrace outsourcing, lead...
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Real Time Sales Leads

  • Posted by The eDM Factory Client Services Team
  • On January 13, 2016
Using Zulu eDM and Pipeline Deals The eDM Factory campaign services delivers real time sales leads and notifications for timely sales follow ups. Read more here.
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Christmas campaigns kill engagement. Or do they?

  • Posted by The eDM Factory Client Services Team
  • On December 29, 2015
  • edm, Sales Teams
edm-factory Christmas Christmas campaigns kill engagement. Or do they? This year we looked at the engagement rates our clients were receiving for the 'mandatory' Christmas / New Year campaign. We can report that subscriber engagement drops by up to 20% in some cases. Super engaged lists with great brands offering nothing still managed a whopping...
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Christmas actions

  • Posted by The eDM Factory Client Services Team
  • On December 21, 2015
  • edm, Sales Teams
eDM_Factory_Xmas_Edit_2.png Coming into the Christmas period we want you to remember that Christmas campaigns are essential these days. You should think about:
  • A Christmas or New Year offer
  • Opening and closing times
  • Always include a personalized message
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Christmas eDM campaigns

  • Posted by The eDM Factory Client Services Team
  • On November 30, 2015
  • edm, Sales Teams
edm-factory Christmas Coming into the Christmas period we want you to know Christmas eDM campaigns are just about essential these days. Think about the following:
  • A Christmas or New Year offer
  • Opening and closing times
  • Always include a personalized message
Why not test our pricing and receive $150 off set-up and your Christmas template. Test...
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