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Building a database Vs Purchasing a list

  • Posted by The eDM Factory Client Services Team
  • On April 30, 2015
  • customer engagement, database deterioration, database growth, eDM Cleansing, eDM databases, eDM Lists, eDM results, lead generation
This blog post assumes 2 things: That any built or purchased list meets legislative requirements for your country; and Your eDM software will allow such databases or lists to be used. There isn’t a week or even day that goes by where marketers and business owners alike don’t inquire about purchasing an eDM list or […]
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The secret to driving the best results

  • Posted by The eDM Factory Client Services Team
  • On February 24, 2015
We took a database of over 300,000 contacts and worked with our client to come up with as segmentation strategy to then be able to better target the messaging to the recipients. Here are the results: From our Grow Strategy eDM delivered for this client – the average open rate was 25.98% across all four […]
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Retailers miss the boat – database building goes to waste

  • Posted by The eDM Factory Client Services Team
  • On November 7, 2014
  • b2c, database growth, integration, loyalty program, retail edm, segmentation, subscription
Retail organisations in some countries are bucking the trend and growing through shop front stores. Most retailers in the developed World however are turning to online as a key sales and growth channel. The most obvious opportunity for marketers to leverage this shifting trend is the integration between the shop front and online. Thousands of customers still visit stores, […]
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e-blasting Destroys Brand & Engagement

  • Posted by The eDM Factory Client Services Team
  • On November 7, 2014
  • customer engagement, e-blasting, edm
e-blasting Destroys Brand & Engagement and once this occurs it is very difficult to recover from. e-blasting has been around since commercial email, it is the process of creating a generic email communication (one size fits all) and sending it to a list of recipients in a mass mail format. The objective is to communicate one or multiple […]
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CRM & eDM aren’t always friends

  • Posted by The eDM Factory Client Services Team
  • On September 18, 2014
Our sales team experience is this: whilst they collect information prevalent for use in our eDM, getting the information from any CRM is often a tough task. We like most organizations manage our prospective sales and relationships based on what services our prospects are interested in and our customers have as well as what stage they are at in the […]
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Drive more engagement with eDM Content Planning

  • Posted by The eDM Factory Client Services Team
  • On September 18, 2014
This blog piece will help you better plan how your content marketing for eDM will drive more engagement, sales and enquiries. Content planning is a key element to the eDM sales and communication strategy. Too often marketers either just don’t communicate due to a lack of time and/or content or they send something that has no flow to […]
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eDM & Sales Teams

  • Posted by The eDM Factory Client Services Team
  • On July 29, 2014
  • CRM, edm, leads, Sales Processes, Sales Teams
eDM is a vital part of the B2B sales process and customer acquisition strategy. Other non B2B industries such as real estate and financial services also relies heavily on eDM to feed their sales teams. This article is an overview of how eDM works with the customer acquisition sales processes and the techniques we use […]
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What is engagement?

  • Posted by The eDM Factory Client Services Team
  • On July 25, 2014
  • click throughs, client engagement, email marketing campaign, Engagement, Open Rates
Our entire focus at The eDM Factory is to drive the highest possible recipient engagement. But what is engagement and how do we measure success?
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Using eDM for lead generation

  • Posted by The eDM Factory Client Services Team
  • On April 4, 2014
  • CRM, database growth, eDM strategy, hot leads, lead generation, warm leads, Zulu eDM
We are an electronic direct marketing agency (eDM) and we specialise in delivering targeted and valuable email, SMS and direct mail communications.  That focus seems to have shifted slightly as we are now receiving more and more calls from businesses that want to generate qualified sales leads for their team to follow up and close. […]
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