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Aus: +61 3 9001 1590 | US: +1 214 660 5524

Aus: +61 3 9001 1590 | US: +1 214 660 5524

We have delivered thousands of leads for our customers

  • Posted by The eDM Factory Client Services Team
  • On February 24, 2014
  • database growth, Grow, increase sales
By building targeted marketing lists for our customers we have delivered hundreds of thousands of dollars in increased revenue….. the most recent list we built was: Marketing Executives Within the Melbourne Area At companies with 50+ employees Using eDM to drive sales through more engaged marketing techniques is essential to build better brand awareness and […]
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Time is Ticking – 2014 is here!

  • Posted by The eDM Factory Client Services Team
  • On January 5, 2014
  • eDM Calaendar, eDM planning, eDM strategy
2014 has arrived and time is ticking so they! It is very important that you start to think about your campaign calendar cycle for 2014. Unless you are in retail then most likely the last time you communicated with your clients and prospects was to wish then a Merry Christmas and Happy New year. Well […]
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It has kicked off – B2B Database List Building

  • Posted by The eDM Factory Client Services Team
  • On September 16, 2013
  • database growth, edm, list building, marketing database lists
We are very pleased to announce that the Grow Strategy has kicked off as of right now! For clients of The eDM Factory we have now launched a database list building service that helps B2B marketers grow their marketing database. The maths is simple, you might pay $1 per click using search marketing such as […]
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Has Email Marketing become too time consuming?

  • Posted by The eDM Factory Client Services Team
  • On August 26, 2013
  • analytics, CTR, email markeitng, marketing strategy, Open Rates, SPAM
Email Marketing is a core component to successful electronic direct marketing. It is still the most cost effective and relevant direct marketing tool available. But what does it take to effectively leverage and manage your Email Marketing strategy and execution? Email Marketing started out as a simple email that was mail merged with some variables […]
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The eDM Factory has moved!

  • Posted by The eDM Factory Client Services Team
  • On August 21, 2013
Our Melbourne office has relocated to 11 William St Cremorne Victoria, Australia 3121. We’re very proud of our new home and we encourgae all customers of The eDM Factory to pop in for a coffee, chat or even some free ideas!
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Get started with Customer Analysis

  • Posted by The eDM Factory Client Services Team
  • On July 18, 2013
We live in a world where everyone is either trying to tell you that one size fits all or that you need to have a completely customised service to achieve results. The real answer lies somewhere in between those two things – doesn’t it always! Of course we aren’t talking about trackpants or t-shirts; We’re […]
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We help clients with Big Data

  • Posted by The eDM Factory Client Services Team
  • On July 16, 2013
  • big data, little big data
Big Data is the new big thing in tech, or is it really? For us at The eDM Factory we feel like we have been looking at ways to leverage and use data for ages. For example we sit down with clients during our briefing session to really tease out information that could help us […]
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Look out for database deterioration

  • Posted by The eDM Factory Client Services Team
  • On June 24, 2013
  • database deterioration, database growth, marketing database
It sounds serious and it is! You work so hard to build your marketing database and yet it can deteriorate so quickly. A database can deteriorate in many ways. For example through attrition; as your audience changes jobs, phone numbers, email addresses it means that you are one step further away from getting your marketing […]
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Grow your marketing database

  • Posted by The eDM Factory Client Services Team
  • On May 13, 2013
  • campaign pages, database growth, marketing database, splash pages, subscription forms
There are countless ways to grow your database. Strategies include: Fostering your staff’s contact database (often referred to as Outlook contacts or the like) Checking your accounting software for client contact details CRM contacts Placing a subscription form on your web site Using search advertising to convert web traffic into enquiries Forward a friend strategies […]
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Content Marketing: A cornerstone eDM strategy

  • Posted by The eDM Factory Client Services Team
  • On April 17, 2013
  • brand, click throughs, content marketing, eDM strategy, marketing database
Content marketing is a hot topic. For most organisations it’s not a question of why should we do it? Instead it’s a question of when, how, what and to who? Let’s break that down a little bit more…   When should you engage in content marketing? This one’s easy, right now! There is no reason […]
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