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What about Easter?

  • Posted by The eDM Factory Client Services Team
  • On March 28, 2013
If you are reading this post and you haven’t strategized and executed an Easter campaign then its too late! All religious holidays no matter what they are are a fantastic way to touch base with your customers and prospects.  Never feel awkward about religion, just be conscious with your message and offer. Of course you […]
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Outstanding offers get great results

  • Posted by The eDM Factory Client Services Team
  • On March 22, 2013
Brand Connect connected with their customers for the first time with some extremely good results. Introducing a new way to communicate with your customers is always an interesting prospect. It is always made easier with a great offer. To have a look a the brand connect campaign follow the link. View the campaign here
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Looking after your customer data

  • Posted by The eDM Factory Client Services Team
  • On February 19, 2013
Having an eDM strategy and executing the tasks to achieve the desired outcomes is one thing. Maintaining your customer data in safe and secure way is another. Spreadsheets…How many customers have we seen with their customer data lying around on spreadsheets! Too many we think. Not only can’t that data be searched against data in […]
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eBlasting won’t do you any good!

  • Posted by The eDM Factory Client Services Team
  • On January 14, 2013
  • eBlast, eBlasting, Inbox
Billions of emails are sent daily. Types of emails include: Personal matters; Business matters; Marketing messages; SPAM (unsolicited email) and Various other variations of these categories Most marketing messages are sent without thought. These messages are nothing more than eBlasts. eBlasting makes up a huge proportion of marketing messages being sent. eBlasts are nothing more […]
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What does Christmas mean to your organisation?

  • Posted by The eDM Factory Client Services Team
  • On December 6, 2012
Christmas time is the perfect time of year in any country to communicating effectively with clients, prospects, customers and subscribers. Whether it’s a brand message of good cheer or driving last minute transactions through  website. Of course, those of you that are directing people to online stores should have thought about your communication planning strategy […]
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Oh what a waste! eDM done wrong….

  • Posted by The eDM Factory Client Services Team
  • On November 26, 2012
We don’t like berating any company and so this blog is not aimed at the company itself. It is simply a very good demonstration of “half way there”. Subject: Business Class Global Flight Sale + 5x flybuys points on now! Campaign Date: Fri 23/11/2012 The image below is a screen shot from the eDM. One […]
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What can you learn from social media?

  • Posted by The eDM Factory Client Services Team
  • On November 8, 2012
I just read an interesting article which was countering the recent argument that Facebook has intentionally restricted the reach of pages – forcing page owners to pay to promote their content. Facebook’s argument was that it’s recent changes were made to reduce the reach of pages which had either very little user engagment (nobody liked […]
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Are you talking to your customers or at them?

  • Posted by The eDM Factory Client Services Team
  • On November 8, 2012
Here at The eDM Factory we’ve found that email marketing is great for the first half a dozen or so emails but then if you don’t have specific engaging offers which are relevant to your customers’ individual interests then people will treat your emails as spam and your database will deteriorate over time. A great […]
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Top reasons not to DIY

  • Posted by The eDM Factory Client Services Team
  • On November 5, 2012
DIY electronic direct marketing is great if you have the time, expertise and you consistently touch base with your audience. If you don’t then you could be doing more harm to your brand and customer database than good! Here are some reasons not to DIY: You only do email marketing Your email blasts are not […]
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