No matter how big or small your customer marketing list is we can just about guarantee you’ll be able to easily grow your list using the following techniques: Search your accounting system and export your client contacts. Go back over your emails and that of your staff and farm your contacts that have been emailed […]

Recently a well known airline in Australia were fined $110,000 for failing to comply with the  ACMA Spam Act 2003 in that they had failed to “unsubscribe customers after repeated requests to be removed from mailing lists.” According to ACMA Deputy Chairman Richard Bean “This is one of a number of investigations in which the […]

We’d comfortably say that 7/10 marketing emails we receive don’t meet eDM Best Practice guidelines. Yep. So what are the basic rules/guidelines? These are our top 8: 1. Have an unsubscribe facility (and make sure it works!) 2. Try not to send the email as one massive image (insert at least some text) – yes […]

Very recently (last week in fact) one of our customers came to us with a question “can we market to the friends of our subscribers?” – essentially they had a list of emails that had been provided by their current subscribers and they wanted to add these to their database. We did a bit of […]