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Aus: +61 3 9001 1590 | US: +1 214 660 5524

Client finds 2000 contacts, not 200!

  • Posted by The eDM Factory Client Services Team
  • On October 30, 2012
No matter how big or small your customer marketing list is we can just about guarantee you’ll be able to easily grow your list using the following techniques: Search your accounting system and export your client contacts. Go back over your emails and that of your staff and farm your contacts that have been emailed […]
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Here’s a tip on how to save $110,000

  • Posted by The eDM Factory Client Services Team
  • On October 26, 2012
Recently a well known airline in Australia were fined $110,000 for failing to comply with the  ACMA Spam Act 2003 in that they had failed to “unsubscribe customers after repeated requests to be removed from mailing lists.” According to ACMA Deputy Chairman Richard Bean “This is one of a number of investigations in which the […]
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Breaking the Email Design Rules

  • Posted by The eDM Factory Client Services Team
  • On October 25, 2012
We’d comfortably say that 7/10 marketing emails we receive don’t meet eDM Best Practice guidelines. Yep. So what are the basic rules/guidelines? These are our top 8: 1. Have an unsubscribe facility (and make sure it works!) 2. Try not to send the email as one massive image (insert at least some text) – yes […]
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Are you spamming your subcribers friends?

  • Posted by The eDM Factory Client Services Team
  • On October 25, 2012
Very recently (last week in fact) one of our customers came to us with a question “can we market to the friends of our subscribers?” – essentially they had a list of emails that had been provided by their current subscribers and they wanted to add these to their database. We did a bit of […]
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