- Posted by The eDM Factory Client Services Team
- On February 8, 2016
- edm, Sales Teams
Are hard bounces the end of the subscriber relationship? Quick answer NO!
If you have been diligent enough to collect cell phone details, another phone number or even an address then the relationship can be rescued.
What’s the value in this process?
CUSTOMER ACQUISITION VS CUSTOMER RETENTION
Assess the cost of acquiring the subscriber or customer and compare that to using SMS, account management calls or even a creative DM campaigns to encourage the subscriber to reengage or update their email.
For retail organizations CAC (customer acquisition costs) is a key metric. Using campaign hard bounces should form part of your retention strategies.
For B2B organizations there is often a silver lining as the subscriber may have gone to the competition, therefore opening up an opportunity.
It is also a good conversation starter when contacting the organization the subscriber has left.
These are just some of our clever ideas for using that ‘unwanted data’. Contact us now.