- Posted by The eDM Factory Client Services Team
- On March 4, 2016
Using eDM for predicable sales – what on Earth does that mean?
Too many organizations just Blast to their lists and expect the phone to ring or the online shopping cart to fill with orders. A lot of organizations have too many leads at anyone time or too little. #eBlastingSux
Using sales teams in Zulu eDM with structured campaign sending we can fill the sales team activities with timely campaign notifications.
These notifications are instant, meaning you know when your client or prospect has clicked on a vital campaign link or opened the campaign and engaged.
No longer are sales teams kept in the dark as to the availability of the prospect, you can see their engagement in real time and call when they are reading your campaing – YOU KNOW THEY ARE AT THEIR DESK OR ON THEIR CELL PHONE
So where do we start to see predictable revenue?
Firstly you need your sales team to start to foster their own marketing groups so that every campaign that is delivered to subscribers appears to come from their contact within the organization – see below:
The sales team is then kept to account by the sales manager in team meetings. Review should not just be sales and pipeline related but the volume of contacts, open rate and of course click throughs.
Good software will show each team members total contact growth / attrition.
So when a campaign is sent this methodology becomes a core part of being able to predict your sales moving forward.