- Posted by The eDM Factory Client Services Team
- On January 18, 2017
- cyber security, DMARC, eDM strategy, email deliverability
There has been much talk about email deliverability in 2016, especially from us! The game changed considerably last year which has meant that finally there is some corporate responsibility placed onto organizations that are still looking to use email as a communication and transaction tool.
What do we mean? The implementation of DMARC by any organization will mean that their domain reputation is being monitored by nearly every Internet and major webmail service providers globally. If not now then by the end of 2018 you can be assured of that. So how does DMARC affect the domain and it’s reputation?
It’s simple using Zulu eDM or whichever platform to send email campaigns or sending transactional emails from apps using your domain will be monitored and rated based on the recipient’s reaction, quality of the email headers and of course the authentication.
If you do not use DMARC and continue to use third party applications then either your emails will slowly stop getting through or you will be defaulted the email domain of the application you are using such as email@example.com or firstname.lastname@example.org. The issue here will be providing a level of comfort to your recipients that this application email address is valid.
Organizations that do not implement DMARC authentication can easily be spoofed by cyber criminals causing possible harm to your subscribers, clients and customers as well as creating a potential liability.
If you implement DMARC you are saying to the recipients that your domain can not be spoofed but importantly now you are accountable for what you send. So list building, content, and engagement will then determine if the recipient hit’s the SPAM button or not. SPAM traps also exist so ensuring your lists are well nurtured and not old is also imperative. There is estimated to be over 1400 email deliverability factors and these days eBlasting will now hold your brand to account and your domain reputation.
Think carefully about content and who your subscribers are.